Business Plan

Do you have a business blog? Are you ready to publish articles on your business blog, but don’t know where to start?

Before starting your blog, I recommend you have a business plan for it.

Why create a business plan for your business blog?

People who “improvise” when they have a blog are doomed to failure. If you’re going to put resources on your blog, both time and money, you should be looking for the best in your industry.

This means you must do research, build a solid foundation, and write constantly. For your blog to be successful it can take a long time, so enjoy it and keep working on it.

How to create your business plan for your business blog?

Get Inspired by Other Business Blogs

Before starting with your business blog, I recommend you review your competition, to find a successful model, which will work as the basis for yours. Review what your favorite blogs do, what you don’t like. This way you will find the best way to display your content.

If you are going to model your blog based on someone else, make sure this company has been writing for more than six months (a better year).

To find a business blog to follow, check the pages of the companies in your industry, search the blog, analyze what they are doing. Sometimes companies can change the term “blog” to “news”, “articles” or “councils”.

We recommend analyzing 3 to 5 business blogs in your industry.

Write what you like and don’t like about each of them. Be precise in your observations and emphasize the following: the things you could improve in your business blog.

Create your blog’s mission

Define the mission of your content strategy, which includes your blog.

To help you define, answer these three questions about your business and blog:

  • Who is your ideal audience?
  • What do we want to communicate to this audience? For example, tips, success stories, ideas, solutions to problems, etc.
  • What will your audience gain? For example, how your client’s company will win by reading your content.

People should know when your company is looking to help or is simply waiting for you to read. Find ways to help your audience, so they can return to your website or generate business for your company.

Treat your blog as the way to achieve your marketing goal

You should focus on the benefits to your readers, whether it’s for current customers or your prospects.

When you make it a priority to help, you will live your company’s mission.

Unify your marketing objectives with that of your business blog

What are your marketing goals? What are your business blog goals? Did you know that your business blog can replace some marketing activities.

Adding a new element to your marketing plan is often very complicated – in this case a business blog – but having a business blog can help you in many ways.

For example, you use the content of your blog to feed information into your social networks.

You can send the content to potential customers to continue with your marketing channel.

For your marketing plan, it is essential to be able to balance paid advertising (ads) with earned advertising (a blog where people can share information).

  • Some benefits of having a business blog to meet your marketing objectives:
  • Demonstrate your experience.
  • Educate/motivate/inform your audience.
  • Generate an important brand.
  • Build trust and long-term relationships with your customers, prospects and your community.

Determine which of these objectives are the most important for your company.

Select the categories of your business blog

By now, you should already be sure why a business blog is important, what your readers will earn and what they will do for your business.

Now, select 7-10 categories to generate relevant content for your business. Always keep in mind your business mission. Remember, you want to generate content that solves the most common problems of your potential customers.

Your blog should be treated as a publication in your industry. You should find some sections that your audience wants to read. Make sure, that in the topics you select you or your team has experience.

Try to write for a certain time, give your business blog at least 9 months. And analyze your results.

Generate an editorial calendar

When you determine how often you will publish your content, go back to your first page and see how much information your competition publishes and see if this can be managed by you.

There is no ideal frequency, each company should have its own editorial calendar. For example, at 700 Startup, we start with two weekly publications, which are published on Mondays and Thursdays at 9:00 AM.

How to write an article for your business blog?

  • Brainstorming: Based on the topics of your editorial calendar look for relevant topics and generate the first headings.
  • Generate an outline: Write down on a piece of paper all the ideas you have about the topic so that you don’t forget them.
  • Search for information on the web: research the topic on the web, generate a list of information, photographs and other things relevant to its content.
  • Write the first draft of your article: Include photos, promotional text and a few first messages to promote your article on social networks.
  • First edition: Check your article for grammatical errors and easy reading.
  • Upload your content to your business blog: Include keywords in your images in the “alt” section, optimize your content for search engines, schedule your publication.
  • Promote your content on social networks: Notify everyone about your new article. Generate an “Engagement” report and respond to any comments or people sharing your communications.
  • It is recommended that you have an editorial calendar of 3 to 6 months. If you are starting, you can have this calendar based on 4 weeks.

At first you can review the content monthly and schedule the next month. As time passes you will see that you will be able to upload information to your editorial calendar in a natural way.

Monitor and review your results

The only way to know if your blog is working is if you are meeting your business marketing objectives.

Here are some of the most important measures:

  • If your objective is to demonstrate your experience and leadership you should receive requests to give conferences or seminars.
  • If your goal is to build trust, you should have an increase in subscribers.
  • If your goal is to generate sales opportunities, you should generate new sales.
  • If your goal is to generate brand, you should see more comments in your blog or in the profile of your social networks.

It will be very difficult to attribute directly to the publication of a specific article, but there are ways to quantify these results using “.

Do you have a business blog? Are you ready to publish articles on your business blog, but don’t know where to start?

Before starting your blog, I recommend you have a business plan for it.

Why create a business plan for your business blog?
People who “improvise” when they have a blog are doomed to failure. If you’re going to put resources on your blog, both time and money, you should be looking for the best in your industry.

This means you must do research, build a solid foundation, and write constantly. For your blog to be successful it can take a long time, so enjoy it and keep working on it.

How to create your business plan for your business blog?

Get Inspired by Other Business Blogs

Before starting with your business blog, I recommend you review your competition, to find a successful model, which will work as the basis for yours. Review what your favorite blogs do, what you don’t like. This way you will find the best way to display your content.

If you are going to model your blog based on someone else, make sure this company has been writing for more than six months (a better year).

To find a business blog to follow, check the pages of the companies in your industry, search the blog, analyze what they are doing. Sometimes companies can change the term “blog” to “news”, “articles” or “councils”.

We recommend analyzing 3 to 5 business blogs in your industry.

Write what you like and don’t like about each of them. Be precise in your observations and emphasize the following: the things you could improve in your business blog.

Create your blog’s mission

Define the mission of your content strategy, which includes your blog.

To help you define, answer these three questions about your business and blog:

  • Who is your ideal audience?
  • What do we want to communicate to this audience? For example, tips, success stories, ideas, solutions to problems, etc.
  • What will your audience gain? For example, how your client’s company will win by reading your content.

People should know when your company is looking to help or is simply waiting for you to read. Find ways to help your audience, so they can return to your website or generate business for your company.

Treat your blog as a way to achieve your marketing goal.
You should focus on the benefits to your readers, whether it’s for current customers or your prospects.

Unify your marketing objectives with that of your business blog

What are your marketing goals? What are your business blog goals? Did you know that your business blog can replace some marketing activities.

Adding a new element to your marketing plan is often very complicated – in this case a business blog – but having a business blog can help you in many ways.

For example, you use the content of your blog to feed information into your social networks.

You can send the content to potential customers to continue with your marketing channel.

For your marketing plan, it is essential to be able to balance paid advertising (ads) with earned advertising (a blog where people can share information).

  • Some benefits of having a business blog to meet your marketing objectives:
  • Demonstrate your experience.
  • Educate/motivate/inform your audience.
  • Generate an important brand.
  • Build trust and long-term relationships with your customers, prospects and your community.

Determine which of these objectives are the most important for your company.